Ram’s first electric pickup officially has a reputation.
The truck, slated to enter production in 2024, will probably be often known as the 1500 REV.
Ram CEO Mike Koval, who made the announcement Thursday in the course of the Chicago Auto Show, said the name will probably be easy to market and “helps with the showroom distinction between the historical ICE [models] and the brand new EV future.”
Koval said the REV is a “direct descendant” of the 1500 Revolution concept that debuted last month on the CES expo in Las Vegas. The Revolution concept used the STLA Frame platform for full-size, body-on-frame electric vehicles that allowed designers to create the truck’s unique proportions.
The REV name is straightforward and simple, Koval told Automotive News. “We consider it is easy to know; it is easy to speak. We expect our customers, each our current customers in addition to recent customers who’re considering our brand, will understand it.”
Ram is also demonstrating an intelligent storage smartphone app on the Chicago show.
The corporate says the app will help users measure objects to find out whether or not they will be transported with their vehicle. Users can scan a product’s bar code or utilize a built-in augmented reality camera measuring tool.
Ram says the app will show users how the article will be best positioned of their truck, due to its internal and external cabin projectors.
Ideas reminiscent of this one, Koval said, were the byproduct of brainstorming sessions during which the corporate was challenged to push boundaries.
“That is what happens once you put all of those game-changers right into a room and also you allow them to completely rewrite the sport altogether,” he said. “That is the gorgeous thing about an idea.”